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Brands, events and sponsorship in Spain

We find the right brand for every event, and the right event for every brand.

Raphsomar develops sponsorships and commercial partnerships across Spain. We work for brands looking for an audience and for events looking for partners, and we stay on after signature: activation, field teams and content.

Since 2007Marketing, press and activation for yachting, drinks, automotive, fashion and real estate brands.

Across SpainTeams and production wherever the event takes place.

From strategy to productionOne point of contact from first call to final report.

What we do

A sponsorship is not a logo on a banner. It is a relationship between a brand, an audience and a moment, and it has to make commercial sense for both sides.

  • Raphsomar is a Spanish creative direction and production company working across advertising, audiovisual production, brand activations, sponsorship and AI-enabled production.
  • Raphsomar Sponsorships identifies, structures and develops sponsorship and partnership opportunities between brands and events in Spain.
  • Raphsomar Brand Activations delivers the operational side: field marketing, gamification and real-time audiovisual production at festivals and events across Spain.
  • We work for both sides of the market: brands and agencies deciding where to invest, and events that need commercial partners.

Two ways in

Are you here for a brand or for an event?

For brands

Reach your audience, not simply another place for your logo.

We help you decide where to invest, on what terms and what to do once you are in, so the sponsorship works on your positioning rather than on visibility alone.

  • Selecting events and experiences
  • Audience fit and brand fit
  • Bespoke sponsorship concepts
  • Rights and activation structure
  • Approaching organisers
  • Negotiation support
  • Activation strategy
  • Coordinating delivery
Talk about your brand

For events

Turn your audience's attention into commercial partnerships.

We help you understand which brands suit your audience, build a proposal a marketing director can sign off, and open those conversations.

  • Identifying potential sponsors
  • Prioritised target lists
  • Sponsor value proposition
  • Deck and commercial approach
  • Brand outreach
  • Developing the conversation
  • Negotiation support
  • Activating and producing the deal
Talk about your event

Method

From fit to activation, with the same people throughout.

  1. Fit

    We define which audience you need to reach, in what setting and with what message, before looking at a single event.

    We look at your audience, your positioning and what you can genuinely offer a sponsor.

  2. Opportunity

    We shortlist events and experiences where the audience and the setting make sense for the brand.

    We identify and prioritise brands with a real reason to be at your event.

  3. Proposal

    We shape the sponsorship concept and the rights and activations it needs.

    We build a proposal that makes clear to a brand what it is buying and why it is worth it.

  4. Agreement

    We open the conversation with the organiser and support you through negotiation.

    We take the proposal to brands and support the conversation through to agreement.

  5. Activation

    We turn the agreement into something the audience experiences, with teams and technology on site.

    We produce the sponsor's activation so the partnership is seen and works at your event.

  6. Content and report

    We film, edit and publish during the event, and close with a report on what was delivered.

    The sponsor receives content and a clear report, which makes renewal easier.

Not every project needs every stage. We come in where we are needed and take responsibility for what we take on.

Request a sponsorship review

Services

Three core services. The rest when the project calls for it.

Sponsorship strategy

Opportunity mapping, positioning, objectives and the type of partnership that makes sense for each brand or event.

Brand and event matching

Finding and prioritising brands for an event, or events for a brand, where audience and positioning genuinely align.

Partnership development

Introductions, proposals and commercial conversations through to an agreement both sides can stand behind.

Commercial proposals

Structuring the opportunity so a brand understands what it is buying, what it gets and how it will be measured.

Sponsorship activation

Turning the agreement into something the audience experiences on site, not only something it sees.

Activation production

Field marketing teams, technology and audiovisual production through Raphsomar Brand Activations.

After signature

A sponsorship does not end when the logo appears.

The value appears when the audience experiences the brand at the event. That is why we can carry on after the agreement with the same structure that runs Raphsomar Brand Activations, under a single project lead.

  • Field teams trained on the product
  • On-site supervision
  • Gamification and screens to capture sign-ups
  • User registration mechanics
  • Real-time audiovisual production
  • Reels and TikToks edited on the day
  • Deployment in any Spanish city
  • One project lead
Visit Raphsomar Brand Activations
Still from a Raphsomar production
Production still by Raphsomar.

Track record

Almost two decades across brands, press, events and camera.

A selection of documented projects. They explain where the judgement we now bring to sponsorship comes from.

  1. 2007

    Yachting and superyachts

    Factoría Naval de Marín

    Role
    International press marketing and management of the activation stand.
    Scope
    Collaboration with Boat International Media (United Kingdom) and the brand's presence at the Monaco Yacht Show 2007.
  2. 2009

    Premium drinks

    Aguas de Mondariz

    Role
    Product launch and guerrilla marketing.
    Scope
    Premium hotel, restaurant and bar channel. The product received a Superior Taste Award in 2009.
  3. Automotive

    Automotive and luxury real estate

    Lamborghini

    Role
    Advertising spots.
    Scope
    Films for a high-end residential development between Marbella and Benahavís.
  4. Real estate

    Private real estate

    Abodego & Co.

    Role
    Positioning strategy.
    Scope
    A private luxury real estate club that works by referral only. Field team activations in exclusive settings.
  5. Direction

    Fashion, beauty, automotive and entertainment

    Film direction for brands

    • Giorgio Armani
    • Emporio Armani
    • Mercedes-Benz
    • Lamborghini
    • Netflix
    • L'Oréal
    • Elle
    • EISV

    Advertising, brand films and visual direction under the Raphsomar name. More at raphsomar.com.

    Brand names are used for identification only and belong to their respective owners.
  6. Today

    Advertising, activation, sponsorship and AI

    One ecosystem, four areas

    Advertising film direction, brand activations, sponsorship and AI-enabled production, under one direction and one visual standard.

Industry references

What we study in the market.

Four international formats that show how sponsorship, activation and content can work together. They are not Raphsomar clients.

Reference image of the Revolut activation

Revolut

A free two-day street festival with LED screens and a live music finale to mark a user milestone. The brand as host rather than sponsor.

Reference image of the Starling Bank activation

Starling Bank

Short social pieces built from real customer reviews instead of an advertising script.

Reference image of the Oatly activation

Oatly

Free coffee at station exits during rush hour, with a team ready to explain the product in seconds.

Reference image of the Glossier activation

Glossier

A street team guiding people to a pop-up shop, putting conversation and content ahead of the sale.

References cited to illustrate sponsorship and experiential marketing mechanics. The brands mentioned are not Raphsomar clients and their names belong to their respective owners.

Coverage

We work throughout Spain.

We coordinate teams and suppliers wherever the event takes place, with the same structure and the same standard in every city. International brands and agencies can work with us as their local partner for projects in Spain.

  • Galicia
  • Madrid
  • Barcelona
  • Valencia
  • Seville
  • Bilbao
  • Málaga
  • and wherever needed

The Raphsomar ecosystem

Four areas, one direction.

raphsomar.com

Direction

Advertising film, fashion, brand films and visual direction.

activations.raphsomar.com

Activations

Field marketing, gamification and real-time audiovisual production.

sponsorships.raphsomar.com

Sponsorships

Sponsorship strategy, partnerships and brand and event matching.

ai.raphsomar.com

AI

AI systems, automation, agents and AI production. Coming soon.

Questions

What we are usually asked.

What does Raphsomar do in sponsorship?

Raphsomar Sponsorships identifies, structures and develops sponsorship and partnership opportunities between brands and events in Spain. It covers strategy, partner search, the commercial proposal and negotiation, and can continue into activating and producing the partnership.

Do you represent brands or events?

Both, on separate projects. On every engagement we make clear from the outset who we are working for.

Can you help an event find sponsors?

Yes. We analyse the event's audience, identify brands with a genuine fit, prepare the sponsor proposal, and open and support the commercial conversations.

Can you help a brand find sponsorship opportunities?

Yes. We start from the brand's objectives and audience, shortlist relevant events and experiences, shape the sponsorship concept and support the negotiation.

Do you work throughout Spain?

Yes. We coordinate teams and suppliers in any city in the country, including Galicia, Madrid, Barcelona, Valencia, Seville, Bilbao and Málaga.

Can you deliver the activation once the deal is agreed?

Yes. Through Raphsomar Brand Activations we provide field marketing teams, gamification and real-time audiovisual production, with a single project lead.

How are Raphsomar Sponsorships and Raphsomar Brand Activations related?

They are two areas of Raphsomar. Sponsorships develops the strategy and the partnership agreements; Brand Activations delivers the activation on the ground. They can be engaged separately or together.

Do you work directly with brands or through agencies?

Both. We work with in-house marketing teams and as a partner to agencies that need sponsorship, activation or production capability in Spain.

Can international brands work with you on projects in Spain?

Yes. We act as a local partner for brands and agencies that set strategy from abroad and need delivery in Spain. We work in Spanish and English.

What types of events do you work with?

Festivals, cultural and entertainment events, sport, tourism, hospitality and premium experiences, wherever there is an audience a brand wants to reach.

How does a project start?

With a conversation. Tell us about the event or the brand, the objective and the timing, using the form or by writing to stories@raphsomar.com, and we will reply personally.

Contact

Let us talk about your next sponsorship.

Tell us the essentials. Every enquiry receives a personal reply.

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